Why Brands Should Reflect Their Values Through Their Products
BLOGGIN' BAD w/ Gunny G! ~ Hey, WHAT BECAME OF THAT "NO MORE PC" THING-AINO: AMERICANS IN NAME ONLY!!!!!! ~ AMERICA CAN NEVER BE GREAT UNTIL THE STAIN, STIGMA, STENCH AND SHAME OF OBAMA "THE PRINCE OF FOOLS" IS OFFICIALLY AND FINALLY UNDERSTOOD and WIPED CLEAN!
Today’s consumers want to experience products they feel are connecting to something more meaningful. They want to support brands with values that align with their own. For example, Nike embodies the idea of achieving one’s personal best, and its loyal following aspires to that aspiration. In my experience, most people have a brand they relate to on a personal level. The brands we love make that emotional connection.
At Levi Strauss & Co. (LS&Co.), we understand that apparel is more than a reflection of the current trend. What we wear is an essential form of self-expression. We believe our apparel is also a representation of the longstanding commitment towards making progress — as a business, a community, a culture — in critical areas such as sustainability, innovation and human rights.
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